Fruit and vegetables are naturally healthy. They are plant-based and offer a wide and diverse choice, leasing to a varied diet and a rich taste palette. This is why they are considered one of the products that lead to a better quality of life. The marketing cooperatives – producers’ organizations (POs) who participate in Responsibly Fresh Goodness by nature, actively encourage the consumption of fruit and vegetables. Beside promotion, attention is given to product responsibility, circular economy, food thrift, and packaging.